Spamming people's messaging threads is far more intrusive than social ads, so this can easily be abused. Of course, brands do need to be mindful of such connection, and the privileged access it provides. This creates a vital source of new customer conversations for businesses looking to double down on customer engagement through the Messenger Platform." " We’ve seen more than 70% of users opt in to messaging with businesses that enable Login Connect with Messenger. As more people choose to opt out of tracking, that reduces the insight available for ad targeting - which could make direct connection tools like this even more valuable as a means to ensure you're able to get your promotions and awareness efforts in front of the right people, at the right time.Īnd it has seen strong response – in initial testing, Facebook noted that: Direct connection has become increasingly important given Apple's recent ATT update, which now prompts iOS users to allow, or disallow, data tracking in all apps.
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